The Youth Card in Aragon (Spain) launched a new funky two-year card campaign. The motto of the campaign was “Llega la línea que te acerca a que te gusta!“ – „Follow the line which will bring you closer to what you like“.

In the centre of Zaragoza, a kilometre long plastic line on the ground marked the entrances to the discount providers’ shops marked with the campaign motto.

At first, the lines on the pavement had no explanation - only in the second phase, was the city was flooded with Youth Card posters, and for three days young people on segways were giving out the campaign flyers.

The campaign kit included a new discount guide and brochures, a new window-sticker,  a “discount pack”, with more than 80 discount vouchers with the most attractive offers in accommodation, culture, cinema, education, leisure, health and beauty, such as 2x1, free entrances and discounts between 25% and 50%.

To find out more, visit their website at www.carnejoven.es or check out the profile of the Carne Joven on Facebook and Tuenty.